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🛠️ I design, develop & advise on products (and services) that enable enterprises to scale responsibly, accelerate delivery, and drive sustainable growth. Currently leading global Platform UX @ Wolters Kluwer.
Wolters Kluwer
*/dxg Digital eXperience Group
Manager CX/UX Design | 2026 – Present
Lead CX/UX Design | 2022 – 2025
Keywords: Platform Strategy, Design System Architecture, Model Context Protocols (MCPs), Portfolio Governance, AI/Agent Orchestration, Lean UX, Finance, Risk & Regulatory, EHS & ESG, Spec-Driven Development.
Driving unified CX/UX strategy and governance across global shared platforms and core business lines
I manage the Platform UX team and direct the global CX/UX strategy across Wolters Kluwer’s enterprise platform ecosystem, while optimizing global design systems, embedding Model Context Protocols (MCPs), and establishing AI-enabled, spec-driven development workflows that drive adoption and reduce operational friction.
Digital Society School
Design & Tech Lead | 2018 – 2022
Clients: Municipality of Amsterdam, Amsterdam Economic Board, LegalTech Lab, GGD, University of Amsterdam
Equipping organizations with scalable digital tools, platform services, and frameworks to navigate complex digital transitions
I managed cross-functional teams of designers, researchers, and engineers delivering inclusive digital tools, health data dashboards, talent platform ecosystems, and tech-enabled legal operations for public and enterprise partners including ABN AMRO, ING, and the Municipality of Amsterdam.
Transformed an internal support unit into the division’s second-largest revenue generator (~40% of total unit revenue) while cutting maintenance overhead.
CORE
Strategic Designer | 2019 – 2022
Clients: BlackRock, Amundi, Jacobi AM, BMO, BNP Paribas Asset Management, ABN AMRO & more
Architecting digital enablement platforms and communication frameworks for global Asset Managers holding $20T+ AUM.
Architected end-to-end sales enablement strategies information architectures and designs for global asset managers overseeing $20T+ AUM across 15 countries,
Leading distributed design teams across Amsterdam and Bangalore, I oversaw delivery precision and technical execution for complex financial tools spanning ESG, Crypto, and DeFi investment portfolios.
Studio Pana
Founder, consultant | 2017 – Present
Clients: LegalLogic, Saxion Hogeschool, Municipality of Eindhoven, Kunstzone Magazine, CAPADA Design Research, DIG – Design Innovation Group
Strategic advisory for B2B enterprise providers, digital transformations, and emerging tech platforms
Through Studio Pana, I provide executive advisory and design architecture consulting for enterprise B2B software, LegalTech platforms, and emerging tech ventures. Key engagements include leading the full UX and information architecture overhaul for a full-service LegalTech practice and defining the design strategy and brand positioning for Europe’s first Tier-1 Bitcoin ETF fund.
Staying connected
Personal projects | Always on 🙂
Beneficiaries: TNO Defense & Security, University of Amsterdam, Digital Society School, society, me 🤓
Exploring the intersection of complex information systems, AI and society.
I conduct applied research on the intersection of data science, normative rule modeling, and agent orchestration (OpenAI, Dialogflow, RASA) to design interactive decision-support systems for complex human and software governance.
I actively translate these findings into practice through academic collaborations and public workshops, having trained over 4,000 professionals across venues such as Dutch Design Week and What Design Can Do.