Global design is local design is context-aware design.
Acute awareness of the socio-cultural context in which a design must operate is essential. Otherwise you’ve invested in failure.
Room for uncertainty will make your products stronger.
Knowledge is incomplete, things change all the time. Institutional/operational space for uncertainty should be a built-in feature, not a fire extinguisher. As in ops, so in design.
No fear and/or no mercy for complexity.
Excellent design seeks to leverage the systems it’s part of. That, or it completely upends them.
Work &
Education
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Trainings &
Co-creation
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Talks &
Exhibitions
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