Estimated reading time: 2 minutes, 34 seconds

Kitchen Sink

Concept | Online Publication | Ad Campaign


Dutch Design Week 2018, The Arena @ G18, Eindhoven
Dutch Design Week 2018,G18, Eindhoven
Upcoming: Atlanta Design Festival 2018


What if we would talk about EU countries as if they were regular people in daily life situations? What would happen when a few countries (or friends) decide to share a ride, or when one is short a few coins at the supermarket? Could we relate? Would we feel less far away from information about rules and practices that can influence our daily lives in significant ways?

There is a need for human-centred approaches to communicating political informationcurrent news formats (like live blogs, live reporting, 'legalese-heavy' online journalism) create unnecessary artificial distance between the news and its audience, between politicians, policies and citizens.

That's why the Kitchen Sink Politics approach was created. To increase our openness to information that may otherwise be skipped, scrolled away – to reduce the cognitive load of interacting with politics-related topics.

Why a problem?
Unless we are someone working full-time in Policy (and/or getting paid to interact with political content), or are an expert in a field closely connected to it, the chances are high that we might miss important information because we are simply busy with living our lives and tending to the more urgent and day-to day-activities. There's nothing wrong with that. However, if we take this reality into account, there is an opportunity (if not a responsibility) to bridge the gap and strive to create friendly, inclusive and patient formats for sharing information regarding politics, policy, regulations.

There are not many alternative formats to communicate the impacts of these EU-wide policies and there is a real need to kickstart initiatives like this. The more the better.


Kitchen Sink Politics sets out to define a different way of talking about European Politics. It proposes an alternative to the technocratic, industry-specific language used in most political media outlets by offering a more accessible and relatable way of talking about the EU – one catered for citizens not involved strongly with the world of policymaking and regulations.

The goal?
To produce a low-effort, citizen-friendly format of talking about the EU that can bridge the (unnecessary) divide and help spark engagement with the fuzzy, yet highly impactful workings of the EU.

In order to apply this way of talking about European Affairs, and communicate the concept behind the initiative, the project incorporates an online space where readers can learn about EU Politics in an entertaining and accessible way.

Here, they will find examples of articles written with the underlying concept in mind.​ Kitchen Sink Politics proposes a news format that strives to increase our mental availability towards complex topics (like EU Policy) that require increased energy and effort for readers to voluntarily engage with.

By building visual, interactive narratives, KSP aims to make policy & politics a relaxing, entertaining experience. We learn new things when we play. This shouldn't feel like extra work, or be extra work.

In trying to reach as many people as possible across the Union, promote the idea that a new way of talking about the EU is necessary, the initiative also made use of low-cost advertising tools to engage audiences (social media advertising, stickers, banners, posters).