Digital designer and creative developer, proud Design Academy Eindhoven Alumna (Man & Communication Department – January 2018). I live and work in Amsterdam, where I run my own design practice called Studio Panā.
My personal work is connected to themes like Technology (+/- Society), Global Finance, Digital Economies, Cities (of the Future) and Politics (Journalism, Discourse, Communication, Regulation). In my studio work, I develop and design communication tools together with (and for) design research agencies, strategic consulting firms, production agencies, universities, research institutes and municipalities in the Netherlands.
Focus: Spotting and utilising coexisting contradictions in society in order to design relatable and engaging visual and/or interactive experiences – to help foster involvement and commitment from various stakeholders through design.
For achieving this, it is essential to actively engage players at different steps in the process and to create bold & inclusive narratives – that can inform as well as evoke emotions in their audiences and that are suitable and aware of the socio-cultural contexts in which they must operate.
I do this by using design methods and principles to communicate research, insights, scenarios, concepts, stories, brand visions/missions and make them tangible. Therefore, the focus of my work consists of developing communication, dissemination and deliberation tools that can (re)configure various versions of the future, encourage decision-making and nurture growth.